Luxury marketing, cosmetics and fashion
A luxury brand has its own voice, and that voice has to reach Portugal without sounding translated. I work on product copy, campaigns and packaging with the register, rhythm and vocabulary the Portuguese market recognises.
What it covers
- Product descriptions and e-commerce content
- Campaigns, newsletters and social media copy
- Packaging and point-of-sale materials
- Transcreation of taglines, line names and brand copy
- Brand voice and style guides for European Portuguese
Frequently asked questions
- Do you adapt the copy or translate it literally?
- I adapt, within the brand guidelines. Campaign copy has to work in Portuguese; when a solution departs significantly from the source, I explain the choice to the client.
Other fields
Health and life sciences
Finance and markets
Communication and consultancy
For a quote, please include the document type, language pair, approximate volume and deadline. If possible, attach the file or an excerpt.